An excellent exhibition stand layout starts on paper, where you work out building specs, customer-targeted traffic flow, product placement, and more, before ever installing one particular display. Thoughtful planning lets you explore options and develop a booth layout that encourages customers to browse and purchase.
Prior to going into the details of a superb exhibition booth layout, you should consider how to track sales, inventory, along with the effectiveness of your displays and marketing.
Remember, your booth layout guides product placement directs customer flow and defines the overall look and feel of your store, so it deserves plenty of thought. Lots of factors will have an effect on your floor plan choice, for example, the size and shape of your sales floor, the types of products you sell, and even the customers you aspire to attract. Keep these factors in mind as we explore each floor plan option in detail
Remember, your exhibition layout guides product placement directs customer flow and defines the overall look and feel of your stand, so it deserves a good amount of thought. Many elements will affect your floor plan choice, including the size and shape of your booth, the types of products and services you promote, and even the clients you hope to attract. Keep these factors in mind when exploring a design option in greater detail. see here
Objectives of Good exhibition stand Design should:
– remain consistent with image and strategy
– positively influence visitors behavior
– consider costs versus value
Your booth is a living, breathing entity that is going to change – frequently – to be able to flourish. It’s the marketing job to produce that happen. If your exhibition stand is filled with the latest and greatest product, but your visits are in a rut, it could be because your customers are bored. They come to your booth not just to buy. They come for ideas and inspiration. And they come to be entertained – even when they don’t buy anything, that experience is what can bring your presentation to life. More info