Successful trade show marketing tips for exhibitions in Europe, UK Germany France Nederland Italy

When looking into getting an exhibition stand to hire there are several areas that can effect the overall price and quality of what you end up with. We have put together 10 quick tips to keep in mind the next time you start this process which we are sure will save you money and get you a better quality display.

1 – Give yourself plenty of time

The more time you give a good exhibition stand builder, the more options and often better prices you will get on your stand. The bigger the stand the longer you will need to finalize designs and costs but if you work on 3 – 6 months prior to the show you should be fine.

2 – Develop a clear budget

This needs to be done well before you start speaking with stand builders. Give your budget to the companies pitching for your work and see what they can do for that fixed price. Remember to always check whats included in any quotes so you don’t get any surprises after the show.

3 – Develop a clear list of requirements

Companies that have exhibition stands for hire will often try to persuade you to use the particular items they have available rather than what you have requested as part of your brief. There is always another way of doing something, so if you are being told ‘that’s impossible’, simply go to another supplier for another opinion.

4 – Always look for stand packages first

Once you have a brief it is always worth looking to see what rental packages are available that may fit your needs. You can save 10% – 35% simply by finding something that is already designed and sold as a package. Packages should not have any design costs in them and will also allow you to get a fixed price for the exhibition stand you hire.

5 – Get Two Quotes

Unfortunately, like many industries, there can be a used car salesman approach from some companies to over charge on some rental stands. Always get 2 quotes based on the same brief to compare costs and design options.

6 – Make the most of your space

Don’t let having a small floor space dictate the look and feel of your stand. Great design is all about function and this is even more important in a small space. There are lots of options between $5k – $10k that will give your small 9SQM space one of the best exhibition stands at the show.

7 – Theme with color, not graphics

If you are on a tight budget you can save a significant amount of money by theming the stand with paint instead of graphics. Painted walls can be up to 60% cheaper than graphic covered walls. Basic colour schemes with integrated logos are also very popular in the design space currently.

8 – Don’t forget to promote

We often see when companies opt to hire an exhibition stand they also decrease their level of promotion around their participation at that particular event. Renting a stand is still a big investment so ensure you get the most out of it possible by letting people know where you will be.

9 – look at buying some components for the stand

If you find that you are regularly hiring exhibition stands (which is very common) you may also find that there are some items that you are hiring time and time again. It is worth exploring if it is worth while making some purchases to use with your hired stand to cut down on some of the hire costs.

10 – It might actually be cheaper to buy the stand

Depending on how creative you are looking to get, it can sometimes be actually more cost effective to purchase the stand to reuse than it is to simply hire. If components are being custom manufactured and then need to be recycled or destroyed post show, you could actually find it is cheaper to take delivery of the stand post show to reuse again.

Like anything to do with trade shows and exhibitions, when looking for a stand to hire there are often more questions than answers. Always find a supplier that you are comfortable with and trust to give you honest advice. This will give you the confidence to know you are selecting the right option with your next purchase. Find out more

Taking part in an exhibition as being a definite integral part of company actions. The prospect of taking part in an exhibition usually generates general and emotional debate throughout the entire company hierarchy, similarly to advertising, sales promotion and public relations activities.

Exhibitions are significantly effective with regard to their many functions in relation compared to other instruments. No other instrument serves so many individual functions and nowhere else can one communicate so directly with a customer in order to trigger new and satisfy existing information needs. Exhibitors can demonstrate the advantages of their company and merchandise, such as their reliability, customer support and product quality. Conversely, by taking part in a trade fair a business receives valuable feedback from conversations with visitors and that information can be used to develop and evolve products, research the current market and to plan for the future. Participating in trade fairs allows a company to meet more potential customers and to exert a greater influence on existing ones. By subtracting part in trade fairs companies can rapidly and directly perceive any changes in consumer structures and behavior.

Activteam hire packages have great financial savings. Long term exhibition stand hire, for multiple exhibitions in Germany, France, Italy, Switzerland, UK, include project management, unique custom solutions, exhibition marketing packages, buildup and implementation of the fairground.
.

Exhibition booths special designs modern and unique concepts

Exhibitions are displaying can promote your products and services on a global scale and those who are more innovative and adaptive are generally the favorites on the exhibition, particularly if something is new and never been seen before. As technology improves, so do the expectations of attendees and therefore in order to differentiate yourself from, common build presentations, you need to look to the future and change. Click This Link

The time of designing varies according to the types of the stand. An individualized stand requires a longer period than what is required for the stand delivered by the contractor. click this site

Research shows that your particular first impression has a high correlation with the actual long-term status of the relationship. There is not much time for you spare on your initial business presentation either. Find out more
The ourfirst opinion of someone forms in only in a few seconds and home.

Exhibition advertising and marketing can be quite a rewarding encounter and can demonstrate a true ROI. Having an outstanding exhibition stand is one element that can help you reach your aims.

Exhibition Stands for Fashion Shows

The fashion industry is affected by many of the current trends and innovation is emphasized in regard to clothing products. New styles and product improvements are continuously being launched. Because of this, the exhibition stand  becomes an important aspect especially when a large amount of purchasing decisions are done by customers in the exhibition. The way clothing is displayed on stand, may change consumer behavior into a decision at the point of purchase. Read more.
Exhibitions are held in different locations. If you would like attend another trade exhibition in a different location, you should have to prepare for the change in layout in order to adapt to different cultures. With an capable and experienced exhibition stand company, you can manage all your exhibition presentations.

Whenever looking for an exhibition stand service provider to design and build your exhibition stand, choose a company that has been in the marketplace for a long time, that can provide the complete services from design, management to build up of the stand on the fairground.

It is important to maximize the potential of a fashion brand in an ultra-competitive
industry. Exhibiting is regarded as the efficient and professional way to showcase
and
consequently, gain visibility from an market of key decision makers and
buyers. As it allows prospective customers to evaluate and know more
about your products, exhibiting
delivers a unique advantage to showcase
successful products and services straight to highly targeted potential
customers.
Highlight the characteristics of your product and educate clients on their advantages.

Exhibition Stand Design to Display Fashion Products

An excellent exhibition stand layout for fashion products starts on paper, where you work out building specs,  customer-targeted traffic flow, product placement, and more, before ever installing one particular display. Thoughtful planning lets you explore options and develop a booth layout that encourages customers to browse and purchase.

Prior to going into the details of a superb exhibition stand layout, you should consider how to track sales, inventory, along with the effectiveness of your displays and marketing.
Remember, your booth layout guides product placement directs customer flow and defines the overall look and feel of your store, so it deserves plenty of thought. Lots of factors will have an effect on your floor plan choice, for example, the size and shape of your sales floor, the types of products you pretend to display, and even the customers you aspire to attract. Keep these factors in mind as we explore each floor plan option in detail

Remember, your exhibition layout guides product placement directs customer flow and defines the overall look and feel of your stand, so it deserves a good amount of thought. Many elements will affect your floor plan choice, including the size and shape of your stand, the types of products and services you promote, and even the clients you hope to attract. Keep these factors in mind when exploring a design option in greater detail. Get more info.

Objectives of Good design should be:
– remain consistent with image and strategy
– positively influence visitors behavior
– consider costs versus value

Your exhibition stand is a living, breathing entity that is going to change – frequently – to be able to flourish. It’s the marketing job to produce that happen. If your exhibition stand is filled with the latest and greatest product, but your visits are in a rut, it could be because your customers are bored. They come to your booth not just to buy. They come for ideas and inspiration. And they come to be entertained – even when they don’t buy anything, that experience is what can bring your presentation to life. More info

Pink: The History of a Punk, beautiful and Amazing Color, Exhibition in FIT New York

The Fashion Institute of Technology shall be looking at pink in every its wonderful aspects with an exhibition tickled pink from the remarkable pieces it is set to display next fall. Frequently associated with innocence and femininity, pink has earned a much higher nuance over the years and all over different cultures. Either alluring and independent, the color is nothing if not divisive, regarded a soft candy and the peak of vulgarity all at once.
The exhibition designs will be minimalist, clean showing off the magic of pink.  The FIT will be delving deeper into the depths of the colors with its exhibition Pink: The History of a Punk, Pretty, Impressive Color, which claims to be one of the year’s finest.

Must See Fashion Exhibitions of 2018

The Must See Fashion Exhibitions of 2018

To commemorate the start of the new year, we keep you informed of the top international must-see fashion exhibitions and runways.

Runways:

Important Dates

New York Fashion Week F/W 2018 February 8 – 16, 2018
London Fashion Week F/W 2018 February 16 – 20, 2018
Milan Fashion Week F/W 2018 February 21 – 27, 2018
Paris Fashion Week F/W 2018 February 27 – March 7, 2018
New York Fashion Week S/S 2019 September 6 – 14, 2018
London Fashion Week S/S 2019 September 14 – 18, 2018
Milan Fashion Week S/S 2019 September 19 – 25, 2018
Paris Fashion Week S/S 2019 September 25 – October 3, 2018

More results here:  http://www.auma.de/en/Messedatenbank/Weltweit/Seiten/Default.aspx

Eco-friendly clothing labels

If you’ve had that dream or still do, there’s likewise a good chance that you can have created a number of your personal clothing or fashion accessories designs, at the very least on composition. If you have, maybe you have entertained the thought about turning your designs into actual pieces of clothing or fashion accessories?  If you’ve not considered it or if you have yet to do so, it really is something that you may choose to consider doing.

Fashion is certainly about glitz, glamour, drama and setting trends. For a long time fashion designers have achieved this glamour with the aid of leather, fur, silk, cashmere, wool, angora and other fabrics produced from the skin and hair of animals. In recent years however, fashion continues to be increasingly moving towards sustainability. Top fashion designers, discount chains and also couture designers are creating eco-friendly clothing lines. These lines are not about wearing hemp sacks or other boring looks. Instead, designers are creating beautiful looks that enable the fashion conscious to look stylish and polished while putting environmental and social responsibility first. The eco-clothing industry is making moves on several fronts: making clothing beyond environmentally sensitive fabrics, choosing responsible production methods that reduce carbon footprints and making new clothing from old outfits.

You can also use outdated photography associated with current portrait photographs, especially if you making the effort to evoke an antique mood. You don’t even should revert back to a motion picture camera to capture these photographs, however you might want to switch to your white and black setting. And, you’ll definitely need some good lighting.

The procedure for turning garbage into textiles contributes a huge number of chemicals for the environment. According to Earth Pledge however, nearly all a garment’s carbon footprint occurs after it really is purchased. Of course, several garments will be discarded in support of trendier styles when a new fashion season begins. To keep these clothes from choosing landfills some designers are recycling vintage looks into stunning new designs.

Set up your studio, and research front- and backlighting to find out what looks better for your subject. Always have your entire tools accessible for the photo shoot. A tripod is a must. You will need a macro lens more than a standard zoom lens, however, your photographs will surely be vertical than horizontal. Even if the photographer didn’t capture the full body in older fashion images, they caught a variety of it.

Easy ways to prepare an custom built exhibition booth

A custom booth design with a winning, industry related look along with superior appearance are the key for exhibition success. An extraordinary custom exhibition stand design does not only fascinate the customers, but more importantly, generate a remark about your company in the minds of your clients.

The style of the exhibition stand should be custom built and emulate the corporate identity of the business. One thing you must remember in choosing an exhibition stand design is consistency. The colors, graphics and texts should be thoroughly considered to make certain that an bespoke booth will meet the industry sector related demonstration and attract prospective buyers. The booth should be an element that stirs up the interest of the trade show visitors. See to it that it is clear to the customers what products and services that are supplied. The booth needs to have proper lighting. You can even use multimedia to generatte an custom built exhibition stand more interesting to your prospective clients.

The booth interior is also a significant part successful exhibition marketing because designing a modern bespoke exhibition stand can impact on the profit and image of the exhibiting company. Designing a booth interior is the art of drawing, composing and selecting colors, materials, furnishings and accessories to enrich the design of the interior. The main purpose is to create a good looking environment and to enhance the demonstration of the presented products and services. To create a distinctive image should be the main task because such an image will create a brand recognition which will be immediately perceived by the consumers.

A beautifully developed custom built exhibition booth not only functions well but it creates a mood or simply a feeling and shows off the personality of the company that exhibits. It’s attention to these three important ingredients – function, corporate identity, that ensures exhibition success. More Info

Find experienced trade show booth design companies

Developing an trade show booth design is challenging, beginning with the analysis of a brand and identity. The objective of the designer is to entice, excite and entice the consumer by creating an experience to which they can relate.This content and links thoroughly takes you through each step of the exhibition design process and tips to find trade show booth design companies with know-how, providing strategies that can create a successful exhibition both interior space as well as a design that is proper for the brand, product, consumer and retailer.

The advanced planning of trade show exhibition booths demands technique expertise and is hard work, a lot of planning and preparation has to take place on the run up to the event to ensure a succeeding outcome and visible results. Activteam trade show booth design company, helped participants preparing event stands providing all services from unique designed exhibition stands, development and marketing support and target launch and build up on the fairground .

The administration of a large range of service companies though not always makes the optimal success.
The most contractors have not always developing and managing custom exhibition booths where wood, glass, etc, materials shaping is required

At the top of the list are stand construction businesses, as Activteam with designers, event qualified personnel and exhibition marketing and advertising consulting.
As a single point of contact, Activteam covers the entire fabrication and supply chain – from the receipt of your input data requirements to the delivery of your respective ready exhibition stand. Furthermore, the clientele profit from flexible project management administration, and digital organized administration processes, ensuring that you receive the flexibility you need to respond to your Europewide exhibition demonstrations. Customized exhibition stand build solutions enable professional exhibition marketing business presentation platforms.

Logistics
This trade show booth design company offers a reliable and productive stand building network with two manufacturing units in Central Europe. They permanently reviewing the carrier performance, in order to supply you with an optimum cost/service performance as a company specialized in all trade show booth design, build service for all European geographic regions. Real time system supervision provide entire design and exhibition stand manufacture and management capabilities. More Resource

Exhibition stands and trends for business reputation building

Interior elements several and refer to multiple elements: the aspect of walls, of the ceiling and floor, as well the materials with which they are covered/papered; the manner in which the stand is enlightened, the sound background, multimedia elements, interior surroundings , alternatives to move inside. These interior design elements help creating positive feelings towards the brand. Some interiors may suggest a sensation of tranquillity, relaxation, for instance the interior of a vip room, coffee bar decorated with numerous plants and a cascade.

Creating superior exhibition designs to shape customer experience seems to be one of  the central desired goals in actual exhibition environments. Exhibitors around the globe have embraced the technique of customer experience management, with many incorporating the notion into their mission statements, to ensuring a positive event experience for customers by focusing on convenience, value and quality.
Personalized noteworthy exhibition stands.
How to create an exceptional Exhibition stand decoration?
For instance A great exhibition stand with friendly environment need to change the first reaction visitors to positive.

Colors are important element can change a booth, and the feelings of those in it, in a heartbeat. To make an impression with color, consider blue color gradations when you want an overall calm, tranquil vibe, or shades of red to increase appetite and stir up customers passions.

Lighting effects for an exhibition design.

Lighting element creates a larger impact than many of us notice. Just consider the differences in natural light between two opposing. These exhibition design stands enjoy different exposures, which can have a huge influence on the atmosphere of the interior of the booth. Your exhibition stand atmosphere are generally further altered with accent, task and mood lighting.

Think of form in terms of the style of furniture, presentation elements or even the space itself. Good form is achieved when the proportions and scales of the interior are spot. Furniture and objects, which obviously add functionality, not to mention style and personality to a space.

Most important European fashion shows of 2017

fashion-show

We are presenting some of the upcoming trade shows during the next year. Described the dates, the places and a brief description of the show.

MADE IN FRANCE – PREMIÈRE VISION
French Fashion Industry Trade Show 29.03 – 30.03 2017

SALON RÉVÉLATIONS AU GRAND PALAIS
Biennale internationale des métiers d’art et de la création 03.05 – 08.05 2017

VENDÔME LUXURY
Women’s luxury ready-to-wear fashion event. High-end Womenswear & lifestyle, Prestigious accessories, Couture & fine jewelry 30.09 – 03.10 2017

BREAD & BUTTER BERLIN
Tradeshow for Selected Brands. At the crossroads of Fashion, Music, Art and Design, as well as Visual and Performing Arts Sept. 2017

GDS
International Shoe Fair 07.02 – 09.02.2017

THE GALLERY DÜSSELDORF
International Fashion Trade Show 27.01 – 30.01 2017

LINEAPELLE
International Exhibition of Leathers, Accessories, Components, Synthetic Products and Models for Footwear, Leather Goods, Leatherwear 21.02 – 23.02 2017

MILANO MODA DONNA
International event featuring novelties and pret-à-porter collections created by Italian fashion’s most prestigious designers Feb. 2017

MILANO UNICA
International Italian Top-end Textile Fair 01.02 – 03.02 2017

Chunky heels the big success of 70’s are making their comeback

shoe-trend-high-chunky-heelHigh chunky heels are all over on the runways.  From Gucci suede boots, Dolce & Gabbana elegant embroidery Emilio Pucci stacked chunky heel sandals, Prada platform blockages to Max Mara white polished chunky heel shoes, it’s tough to neglect the chunky heels are in trend.
The most incredible chunky heel styles we have seen up until now are the shoes on the runway of Dior Haute Couture Spring. With a fun twist, Dior designer constructed the boots on the heels which are actually made of 4 metal pins welded to a plate on top and the other one at the bottom, showing an easy silhouette in line with the crucial minimalist of a straight chunky heel, couture crafted.
We are just too tired in the stiletto heels, and many kinds of we ‘d like is convenience, convenience and far more convenience! They say high platforms are the best answer, since they offer optimal relaxation and an excellent addition to your appearance, but do not they simply make your appearance so. chubby? This year obtaining the perfect platform is an incredibly simple procedure considering that the designers have actually worked on mixing the leading platform with heels in addition to the responses are amazing chunky heels that cancel an excellent platform along with an amazing appearance.
This summer season we’ll be rocking any analyze whenever with all the supreme comfort of sandals with a chunky heel. When you are purchasing those heels select a color that might be helpful in your daily regimen and another the one which you would wish to stick out. Opt for suede sandals given that they might be an ideal addition to your appearance what so ever! And whether you desire an empty front or potentially a closed one, the designers have you covered just for this season.

European Design and Fashion Exhibitions

Design and Fashion                             
Europe is the world’s most important geographic area where design and fashion is developed. The design industry and fashion Market in Europe is the leading industry in this segment.
If you are in fashion and design industry don’t miss the most important exhibitions in Europe: pencils

Find the most important exhibitions below:

 

Important exhibition in the European fashion industry can be found at the portal  auma.de

Specialized exhibition booth design,  trade show booth supply company to preparing your exhibition booth design then you should to do is research through the Web also to reveal some good, professional companies.

Contact the company for recommendations for your booth design and building. While working with a specialist, inspect their experience in addition to their abilities they must also have the ability to offer reputable, imaginative and financially manageable ideas and ways of your own individual.