Successful trade show marketing tips for exhibitions in Europe, UK Germany France Nederland Italy

When looking into getting an exhibition stand to hire there are several areas that can effect the overall price and quality of what you end up with. We have put together 10 quick tips to keep in mind the next time you start this process which we are sure will save you money and get you a better quality display.

1 – Give yourself plenty of time

The more time you give a good exhibition stand builder, the more options and often better prices you will get on your stand. The bigger the stand the longer you will need to finalize designs and costs but if you work on 3 – 6 months prior to the show you should be fine.

2 – Develop a clear budget

This needs to be done well before you start speaking with stand builders. Give your budget to the companies pitching for your work and see what they can do for that fixed price. Remember to always check whats included in any quotes so you don’t get any surprises after the show.

3 – Develop a clear list of requirements

Companies that have exhibition stands for hire will often try to persuade you to use the particular items they have available rather than what you have requested as part of your brief. There is always another way of doing something, so if you are being told ‘that’s impossible’, simply go to another supplier for another opinion.

4 – Always look for stand packages first

Once you have a brief it is always worth looking to see what rental packages are available that may fit your needs. You can save 10% – 35% simply by finding something that is already designed and sold as a package. Packages should not have any design costs in them and will also allow you to get a fixed price for the exhibition stand you hire.

5 – Get Two Quotes

Unfortunately, like many industries, there can be a used car salesman approach from some companies to over charge on some rental stands. Always get 2 quotes based on the same brief to compare costs and design options.

6 – Make the most of your space

Don’t let having a small floor space dictate the look and feel of your stand. Great design is all about function and this is even more important in a small space. There are lots of options between $5k – $10k that will give your small 9SQM space one of the best exhibition stands at the show.

7 – Theme with color, not graphics

If you are on a tight budget you can save a significant amount of money by theming the stand with paint instead of graphics. Painted walls can be up to 60% cheaper than graphic covered walls. Basic colour schemes with integrated logos are also very popular in the design space currently.

8 – Don’t forget to promote

We often see when companies opt to hire an exhibition stand they also decrease their level of promotion around their participation at that particular event. Renting a stand is still a big investment so ensure you get the most out of it possible by letting people know where you will be.

9 – look at buying some components for the stand

If you find that you are regularly hiring exhibition stands (which is very common) you may also find that there are some items that you are hiring time and time again. It is worth exploring if it is worth while making some purchases to use with your hired stand to cut down on some of the hire costs.

10 – It might actually be cheaper to buy the stand

Depending on how creative you are looking to get, it can sometimes be actually more cost effective to purchase the stand to reuse than it is to simply hire. If components are being custom manufactured and then need to be recycled or destroyed post show, you could actually find it is cheaper to take delivery of the stand post show to reuse again.

Like anything to do with trade shows and exhibitions, when looking for a stand to hire there are often more questions than answers. Always find a supplier that you are comfortable with and trust to give you honest advice. This will give you the confidence to know you are selecting the right option with your next purchase. Find out more

Taking part in an exhibition as being a definite integral part of company actions. The prospect of taking part in an exhibition usually generates general and emotional debate throughout the entire company hierarchy, similarly to advertising, sales promotion and public relations activities.

Exhibitions are significantly effective with regard to their many functions in relation compared to other instruments. No other instrument serves so many individual functions and nowhere else can one communicate so directly with a customer in order to trigger new and satisfy existing information needs. Exhibitors can demonstrate the advantages of their company and merchandise, such as their reliability, customer support and product quality. Conversely, by taking part in a trade fair a business receives valuable feedback from conversations with visitors and that information can be used to develop and evolve products, research the current market and to plan for the future. Participating in trade fairs allows a company to meet more potential customers and to exert a greater influence on existing ones. By subtracting part in trade fairs companies can rapidly and directly perceive any changes in consumer structures and behavior.

Activteam hire packages have great financial savings. Long term exhibition stand hire, for multiple exhibitions in Germany, France, Italy, Switzerland, UK, include project management, unique custom solutions, exhibition marketing packages, buildup and implementation of the fairground.
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Exhibition booths special designs modern and unique concepts

Exhibitions are displaying can promote your products and services on a global scale and those who are more innovative and adaptive are generally the favorites on the exhibition, particularly if something is new and never been seen before. As technology improves, so do the expectations of attendees and therefore in order to differentiate yourself from, common build presentations, you need to look to the future and change. Click This Link

The time of designing varies according to the types of the stand. An individualized stand requires a longer period than what is required for the stand delivered by the contractor. click this site

Research shows that your particular first impression has a high correlation with the actual long-term status of the relationship. There is not much time for you spare on your initial business presentation either. Find out more
The ourfirst opinion of someone forms in only in a few seconds and home.

Exhibition advertising and marketing can be quite a rewarding encounter and can demonstrate a true ROI. Having an outstanding exhibition stand is one element that can help you reach your aims.

Exhibition stands and trends for business reputation building

Interior elements several and refer to multiple elements: the aspect of walls, of the ceiling and floor, as well the materials with which they are covered/papered; the manner in which the stand is enlightened, the sound background, multimedia elements, interior surroundings , alternatives to move inside. These interior design elements help creating positive feelings towards the brand. Some interiors may suggest a sensation of tranquillity, relaxation, for instance the interior of a vip room, coffee bar decorated with numerous plants and a cascade.

Creating superior exhibition designs to shape customer experience seems to be one of  the central desired goals in actual exhibition environments. Exhibitors around the globe have embraced the technique of customer experience management, with many incorporating the notion into their mission statements, to ensuring a positive event experience for customers by focusing on convenience, value and quality.
Personalized noteworthy exhibition stands.
How to create an exceptional Exhibition stand decoration?
For instance A great exhibition stand with friendly environment need to change the first reaction visitors to positive.

Colors are important element can change a booth, and the feelings of those in it, in a heartbeat. To make an impression with color, consider blue color gradations when you want an overall calm, tranquil vibe, or shades of red to increase appetite and stir up customers passions.

Lighting effects for an exhibition design.

Lighting element creates a larger impact than many of us notice. Just consider the differences in natural light between two opposing. These exhibition design stands enjoy different exposures, which can have a huge influence on the atmosphere of the interior of the booth. Your exhibition stand atmosphere are generally further altered with accent, task and mood lighting.

Think of form in terms of the style of furniture, presentation elements or even the space itself. Good form is achieved when the proportions and scales of the interior are spot. Furniture and objects, which obviously add functionality, not to mention style and personality to a space.

Find experienced trade show booth design companies

Developing an trade show booth design is challenging, beginning with the analysis of a brand and identity. The objective of the designer is to entice, excite and entice the consumer by creating an experience to which they can relate.This content and links thoroughly takes you through each step of the exhibition design process and tips to find trade show booth design companies with know-how, providing strategies that can create a successful exhibition both interior space as well as a design that is proper for the brand, product, consumer and retailer.

The advanced planning of trade show exhibition booths demands technique expertise and is hard work, a lot of planning and preparation has to take place on the run up to the event to ensure a succeeding outcome and visible results. Activteam trade show booth design company, helped participants preparing event stands providing all services from unique designed exhibition stands, development and marketing support and target launch and build up on the fairground .

The administration of a large range of service companies though not always makes the optimal success.
The most contractors have not always developing and managing custom exhibition booths where wood, glass, etc, materials shaping is required

At the top of the list are stand construction businesses, as Activteam with designers, event qualified personnel and exhibition marketing and advertising consulting.
As a single point of contact, Activteam covers the entire fabrication and supply chain – from the receipt of your input data requirements to the delivery of your respective ready exhibition stand. Furthermore, the clientele profit from flexible project management administration, and digital organized administration processes, ensuring that you receive the flexibility you need to respond to your Europewide exhibition demonstrations. Customized exhibition stand build solutions enable professional exhibition marketing business presentation platforms.

Logistics
This trade show booth design company offers a reliable and productive stand building network with two manufacturing units in Central Europe. They permanently reviewing the carrier performance, in order to supply you with an optimum cost/service performance as a company specialized in all trade show booth design, build service for all European geographic regions. Real time system supervision provide entire design and exhibition stand manufacture and management capabilities. More Resource

Easy ways to prepare an custom built exhibition booth

A custom booth design with a winning, industry related look along with superior appearance are the key for exhibition success. An extraordinary custom exhibition stand design does not only fascinate the customers, but more importantly, generate a remark about your company in the minds of your clients.

The style of the exhibition stand should be custom built and emulate the corporate identity of the business. One thing you must remember in choosing an exhibition stand design is consistency. The colors, graphics and texts should be thoroughly considered to make certain that an bespoke booth will meet the industry sector related demonstration and attract prospective buyers. The booth should be an element that stirs up the interest of the trade show visitors. See to it that it is clear to the customers what products and services that are supplied. The booth needs to have proper lighting. You can even use multimedia to generatte an custom built exhibition stand more interesting to your prospective clients.

The booth interior is also a significant part successful exhibition marketing because designing a modern bespoke exhibition stand can impact on the profit and image of the exhibiting company. Designing a booth interior is the art of drawing, composing and selecting colors, materials, furnishings and accessories to enrich the design of the interior. The main purpose is to create a good looking environment and to enhance the demonstration of the presented products and services. To create a distinctive image should be the main task because such an image will create a brand recognition which will be immediately perceived by the consumers.

A beautifully developed custom built exhibition booth not only functions well but it creates a mood or simply a feeling and shows off the personality of the company that exhibits. It’s attention to these three important ingredients – function, corporate identity, that ensures exhibition success. More Info