Sandy Rueve

Biography

She dreams…. It started in 1993, when lifelong artist and designer, Sandy Rueve was working as an x-ray technician for the Chicago Bulls. When Michael Jordan discovered her stringing beads one night in the locker room, he asked her to make a bracelet for him. “I wasn’t making my own clay beads at the time,” says Sandy, “but I had some clay in my basement, and I used his request as motivation to learn how to hand-roll clay beads. It was, after all, Michael Jordan!” Soon after, she was overwhelmed with requests for her clay beads. Sandy’s dream had always been to use her artistic talents and gifts to touch people’s lives. She had finally found her creative niche. She Beads® was born.

She creates…. For the first few years She Beads was truly a cottage industry. “My basement became the production studio as I worked to develop my signature She Beads palette and style.” In the early days, Sandy sold She Beads anywhere from pancake breakfasts to arts and crafts festivals in and around the Chicago area. From the very beginning, women instantly embraced She Beads uniqueness, quality and style. As She Beads began to grow, so did Sandy’s commitment to inspire people through her art. Sandy created the Pink Ribbon Line™ of She Beads at the request of the Pink Ribbon Girls. This effort helped to solidify She Beads philanthropic efforts and became the cornerstone of The Charity Bead Collection™.

She beads… The demand for Sandy’s clay beads has grown considerably since the Chicago Bulls’ heyday. Today, with over 30 employees, a 4000 square foot production facility, two retail stores on Chicago’s North Shore and over 60 retail partners and Sales Divas, She Beads touches many people’s lives daily. “The success of She Beads comes from our personal relationships with our customers. It is our goal to provide products that are as distinctive as the customers who love them. We strive to provide something for everyone” explains Sandy. She is still personally involved in the details of every design and takes pride in the personal service and customer satisfaction that She Beads offers.

NEWS AND NEW PRODUCTS

She Beads Launches Solo Collection

July 14,2008 - Noted Chicago area jewelry artisan Sandy Rueve is pleased to introduce the Solo Collection by She Beads. The initial offering features an exclusive selection of individual signature beads that can be fashioned into patented sterling silver findings. The Solo Collection by She Beads will mark its debut with a ring design, but is soon to add earrings, necklaces, and pendants.

This new collection represents an enhancement of an idea spawned in 2006 to make an individual bead available to the public. The Solo Collection by She Beads, an independent product line, will be marketed under the umbrella of the Company, and promises to be a welcome addition to stores presently carrying other She Beads products.

Wearers of She Beads will now be able to take their creative expression to a higher level. According to Founder and Owner Sandy Rueve, “It’s about choice. The beauty of the Solo Collection by She Beads is in its interchangeability of single beads. Plus, it’s fun. In essence, we are encouraging our customers to ‘Bead yourself!’” Rueve adds that the development of the Solo Collection by She Beads and future projects, including a Bead of the Month Program, was at the core of her decision to not participate in this season’s marketplace.

She Beads is a global leader in the manufacture and distribution of fine, hand-rolled clay bead jewelry and accessories.