Crescendo Apparel

Biography

Pilsen — Crescendo Apparel, a Chicago-based line of women’s apparel, offers skirts, pants, dresses and tops designed specifically to fit and flatter women with small waists and full hips. Typically, women with those proportions buy pants and skirts a size or two too large—to fit their hips—because there’s no better option. Then, they spend extra to take in the cavernous gap at the waist.

For many pear and hourglass-shaped women, the dressing room can feel more like a war room. As one Crescendo client puts it: After a lifetime of trying on clothes that don’t fit, you start to look in that dressing-room mirror and conclude: “Whoever shaped me, shaped me wrong.”

Other women look in that mirror and decide they’re just not made for high fashion. The reality, of course, is that high fashion isn’t made for most women. In 2009, Crescendo was founded to change that.