Industry
Distribution and Selling
Q: How can I market my product online?
A: Online marketing can be a cost-efficient way to provide the public access to your line. It is however a specialized channel, and you should consult with a professional web designer and online marketing specialist to create a website that not only is designed for your target customer, but also will provide key tools to optimize the placement of your website. There are many considerations to online marketing. Please refer to some of the resources below to get started.
Sources to Learn More:
fadmashion.com
knowthis.com
sba.gov
score.gov
Online Marketing Success Stories: Insider Secrets From the Experts Who Are Making Millions On the Internet Today by Rene RichardsStreet Smart Internet Marketing – Tips, Tools, Tactics and Techniques to Market Your Product, Service, Business and Ideas Online by Justin Michie
Q: Where do I find information about various trade shows throughout the country?
A: Contact the trade shows directly and talk with them about what market their show reaches as well as the costs involved.
Sources to Learn More:
accessoriestheshow.com
atelierdesigners.com
enkshows.com
designersandagents.com
mmart.com/nationalbridalmarket
merchandisemart.com/chicagocollective/
thepooltradeshow.com
show.magiconline.com
stylemax.com
Q: What do I need in order to be successful at a trade show?
A: There are many keys to success at trade shows. Professional-looking line sheets, marketing your presence at the show prior to the event and bringing the right assortment are among many factors. Be sure to submit thorough applications and review all information available on their websites. It often takes attending the same show several times in order for buyers to place orders so be prepared for the financial investment!
Sources to Learn More:
accessoriestheshow.com
atelierdesigners.com
enkshows.com
designersandagents.com
mmart.com/nationalbridalmarket
merchandisemart.com/chicagocollective/
thepooltradeshow.com
show.magiconline.com
stylemax.com
Q: Can I sell my product wholesale and still have a custom business?
A: Yes, but think about creating a custom or couture line and a line that you will sell wholesale. Key elements such as price points, marketing and potentially fabrics would be different. Buyers may not purchase wholesale from you if they see consumers going to you directly, but if you provide them with different price points and product, you have a better chance.
Sources to Learn More:
Survey various buyers and merchants to learn what works for them.
Q: Should I work with a sales representative to sell my line?
A: Every designer feels differently when asked this question. Sales representatives can be one of your businesses greatest assets, but the relationship between you and your rep. is very individual, and it is important that you find someone who understands the philosophy behind you and your brand and can represent it well. Some designers believe no-one can represent their line better so they handle all sales calls on their own.